Marty Kearns and Meredith Wise publish chapter on the gamification of advocacy

We’re excited to announce a chapter that our president Marty Kearns and Meredith Wise, our digital communications strategist, have written and published in a book called, “Emerging Research and Trends in Gamification.” The chapter discusses the similarities between advocacy networks, gaming networks and video games, and touches on ideas for how the two sides can learn from each other to create deeper engagement in advocacy campaigns and a more satisfying player experience in games.

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