Global culture is polarized, splintered and self-absorbed while simultaneously being wired, networked and "plugged in". We are individually ignorant yet overloaded with information. Families, communities, sports teams and leagues, alumni associations, churches, civic groups and work associations have always been a strong part of our human experience. We all live, survive and thrive within these networks.
 
The ties of these social networks now extend beyond geography and organizational walls. Social ties can remain strong even though people graduate, move across town for a new job, or across the country to a new community. Cheap long distance phone rates, email, instant messaging, cell phones, easy exchanges of photos, blogs, online communities and affordable travel enable people to "stay close" across huge gaps of distance and time. In this highly mobile and transient society, traditional community organizing techniques and locally-focused team models are insufficient.
 
The opportunity to create radical and unexpected change lies in developing strategies along the fault line between these colliding forces. Creating power and influencing social change in the new culture requires an approach focused not only on the individual or organization, but also on the network as a mechanism for exerting influence. The network-centric approach unifies the strategy for creating change with the dynamics of our age.

Netcentric Campaigns educates activists on how to harness the power of a connected grassroots. The vision is of a movement strategically networked together to be more powerful and more nimble.