Marty's blog

Staying Power of a Network vs. an Institution

Clay has been doing great work tracking a few of those cases that many of us interested in network-centric advocacy like to watch. We watch them because many people worry about the "staying power" of a network vs an institution. Many people think the organization is the only mechanism for fighting the long drawn out fight.

Work for me? I am picking up entry level staff and interns.

If you tune in here often (the 86+ of you), you might find this job really fun and interesting.

Small Group Dynamics. Small is better because factions can not survive?

There are some interesting assumptions in this theory of the inefficiency coefficient. Stefan Turner says that ineffency goes up in there are enough people to support independent coalitions and factions.

Nonprfits Buying TV time via Google Ads?

So how long will it be before a group of friends or a small campaign bands together with online donations to buy TV ads without the logistics and management of a larger group?


online & interactive marketing thoughts & banter

Small Group Dynamics. Small is better because factions can not survive? Nope.

There are some interesting assumptions in this theory of the "inefficiency coefficient." I think physicswold has it wrong (how often do we get to say that?)

Online Fossett Searchers: Giant Suck of Energy

Here is an update to the Fossett story. 50,000 searchers. Lots of false leads given to the Civil Air Patrol.

The problem is not turning them into activists: It is knowing what to do with activists.

Seth's Blog.has a good riff on engagement, big groups, fundraising and volunteering. We need to work harder in thinking of valuable things online volunteers can do to help move an agenda. Do they help you write thnak you notes? Do they call other volunteers?

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