Netcentric Campaigns: Collected Thoughts

Indictment of Online Strategies: The Man in the Mirror Doesn't Trust You Either.

Marty — Tue, 08 Dec 2009 23:47:45 -0500

This should be a wake up call for lots of online strategies that are not transparent, don't communicate results and just leverage online work to build a base of donating click monkeys. People are not happy with the distrust shown to them online.

This study mentioned in Philanthropy of 587 PEOPLE WHO USE NEW MEDIA ... has nothing to do with the failure of the platform but of the philosophy and world view of those who run organizations.

Online strategy and communications behind many organizations use of the online tools doesn't typically engage, empower and listen. There is a high degree of distrust of online supporters by organizers and organizations.

Somehow the open and welcome culture of organizing "if they show up at a meeting engage them and work with them" has not translated into online organizing space.

Old guard leaders don't trust their own instincts or methods used to filter "good supporters and bad supporters" in the online space and therefore they distrust all online supports and only offer them limited engagement, information or resources.

The Economic Crash and the Advocacy Movement

Marty — Sun, 14 Dec 2008 22:10:47 -0500

At this stage, it is clear that we are headed for extraordinarily difficult financial times. The cash crunch for the advocacy movement will be as bad as we can imagine and far worse than we can easily manage. We need a plan for how to remain effective.

What Makes a Good Weaver?

Laurie — Wed, 11 Jun 2008 11:37:00 -0400

Network weavers are individuals with the energy and ability to connect network members. They bring people together to take advantage of network resources, and make sure communications are working smoothly. Weavers are often individuals who like working with others. They know and remember lots of people, and are excited to make new connections.

Interested in webcasting?

Laurie — Wed, 11 Jun 2008 10:46:34 -0400

There are lots of times when members of our networks can't make it to important meetings, events or lectures. Webcasting is a great way to bring those events to them, regardless of location. But where do you start? Find out more about what's needed and how to get started with your own webcast.

How Yahoo Groups Can Help Your Network

Laurie — Wed, 11 Jun 2008 10:38:18 -0400

Do you belong to any Yahoo Groups or Google Groups? Did you know these simple online communities can actually become very useful tools in developing your network? With online groups you can bolster social ties, improve communications, share resources and reinforce your common story - all in one tool. Check out our latest tipsheet in the Training Center.

'Networking' an event

Karen — Wed, 28 May 2008 16:31:26 -0400

In our new wired space, face-to-face interactions are even more important. Events are part of a broader network-building strategy, enabling strengthening of basic network characteristics like social ties, mission, vision, communications, resources, leadership and feedback. Some of our favorite tips on building some of the most important

Find our case studies at advocacy2.org

Karen — Wed, 28 May 2008 16:16:31 -0400

We're currently building out case studies on our wiki, advocacy2.org. Please check out that site, and of course share your own examples of networks in action.

Online training tips

Karen — Wed, 28 May 2008 16:09:08 -0400

Netcentric Campaigns has trained hundreds of activists through our online training programs, giving us the opportunity to test a variety of training tools and approaches. Some online training tips and tricks we've picked up along the way... Check out the latest addition to the Netcentric Training Center.

Now hiring! Network Advocacy Coordinator

Karen — Thu, 22 May 2008 14:13:49 -0400

This full time, mid-level position will work with progressive organizations and movements to incorporate cutting-edge network theory and web 2.0 tools into advocacy and campaigning efforts.

Getting Started with Google Adwords

Laurie — Fri, 16 May 2008 11:50:17 -0400

We've all seen them - the sponsored links that show up on the top and right hand side of the page when you do a Google search. They are part of Google's advertising program, called Adwords. How does it work, and would it work for your network? Check out our Google Adwords tips in the Netcentric Training Center.