For an advocacy network to be successful, the players need to not only come together, but work alongside one another to achieve a common mission.
- Building and reinforcing social ties among the people in the network, both online and in-person. This creates trust among network participants, allowing them to collaborate and making it easier to overcome potential strategy disagreements.
- Creating a communications grid where network participants begin to have conversations with one another. This grid includes a variety of communications channels for aligning work, solving issues and building identity as a group.
- Developing a common language that reinforces the identity of the network and works to resolve any conflict.
- Working with network participants to define a clear vision and helping participants understand the advantages of being a part of the network. This vision guides the network culture and helps participants focus their activities.
- Creating shared resources that allow participants to pool their skills, talents, experiences, expertise, services and funding streams. This strengthens social ties and also saves individual members of the network time and money.
- Identifying leaders who drive the activities of the network, including by monitoring resources, creating messaging, outlining participant responsibilities and receiving feedback.
- Creating mechanisms to provide feedback on network activity, which helps leaders and other participants understand the trends, resources and needs of the entire network.