Blogs are web pages that operate somewhat like a diary or journal. The author writes frequent, usually informal and personal statements or reactions on topics or events.
Blogs can be easily maintained by anyone with a basic understanding of the internet and email. Although technically simple, blogs have an important and increasing impact on public discourse.
Why are blogs important to your network?
- Social Ties- Blogs are more than just articles, they're conversations. Readers engage in the conversation by posting comments to posts.
- Communications- Blogs are simple and quick way to get information out to your network. Blog posts are usually informal and personal, but that's what appeals to most audiences. Having that "personal touch" can make the information more attractive and get it out to new and larger audiences.
- Shared Resources - Blogs often have a "blogroll," or a list of other relevant blogs. Sharing links to other relevant blogs actually *increases* the traffic to your own site, and it builds your network by sharing information.
- Feedback- Because its so easy for readers to make commens on blogs, your network can gain a lot of valuable feedback. Some may be unsolicited, but don't be afraid to ask either!
How can you use blogs?
- Give updates from the field. Blogs are a great way to let constituents, donors and staff what is going on in other locations.
- Reacting in real time. As quickly as a blogger can get online (or
even to his/her cell phone), a blog can be updated. Use blogs to write
about breaking news, events, demonstrations, etc.
- Community United Against Violence covered an important trail case - and they were able to continue the coverage long after traditional media lost interest.
- Bringing new voices to the table. Ask constituents, interns or others to write on the blog.
- Oceana's blog includes posts from Oceana staffers and special guests providing ocean news and insight into Oceana’s activism.
- Interplast provides free reconstructive surgery in developing countries and asks their surgical volunteers to blog from their worksite
- The Best Friend's Society allows its supporters to create blogs on their Best Friends Network around animal issues they care about
- March of Dimes' Share Your Story lets families with children in intensive care to share their experiences with one another
- Using others' blogs - You don't have to use only your blog! Find out how others in the blogosphere are just as important to your network
Getting Started
- Getting started with blogs - a quick primer on how to set up your own blog and tips for writing and promoting it!
- Here is a fun, short video from Common Craft explain blogs.
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