Humane Society of the United States

The Humane Society is always someone to watch when it comes to web 2.0 tools. They just really get it. And their use of online social networking sites is no exception. Their FaceBook Page has over 5, 000 fans. They've made great use of the FaceBook Causes, by creating separate causes forindividual campaigns. Their main cause has collected almost $7,000 in donations. Setting it up was the easy part, says Internet Marketing Manager, Carie Lewis. The real time comes in finding friends. Then once you find them, keep them engaged - respond to their comments and questions, and if no one is talking, start a discussion. What ever you do, don't create a profile on one of these sites and just leave it.