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Data Driven Campaigns

November 11, 2009 - 2:50am — Marty
Data at work in a defined context. Our movements need to really connect and track data and contribute to community and allies understanding of the data. Time from 7:30 to 8:40 is amazing on the evolution of data enhancements and traffic mapping of engagement with the voters. Important ideas in any organizing context... combined data creates new insights and "synthetic" data based on hard data. By collecting data and sharing the data, it is possible to create new actionable data pools. Carefully targeting allows movements to find new niches and audiences. Careful targeting requires data sharing. Syndicating data access can help drive new levels of power to all that have access to that data. Access to data is scalable. This is a great presentation on the power of data. We need to continue to step up the tools and techniques that are available to allies working together on issues.