Successful movements around complex social challenges – public health, climate change, immigration reform or gun violence, for example – cannot move change forward when individual grassroots groups and organizations are fractured from one another and campaign in isolation.
Rather, successful movements today are driven by many leaders with a wide range of skills and backgrounds who forge meaningful and strategic connections. Through these connections, they share information and resources, as well as coordinate to link campaigns toward a common vision and goal. Such “networks” are already forming around us — organically, accidentally, and some intentionally.
At Netcentric Campaigns, we deliberately build high capacity advocacy networks through a process of building social ties (on and offline), a communications grid, a common language, a shared vision for social change, a core group of engaged leaders, shared resources, and mechanisms for feedback and dialogue—what we call the Seven Elements of an Advocacy Network. The result is an expanded movement that is inclusive, sustainable and adaptive to new leaders and strategies.
Transformational change then accelerates in a variety of ways—with traditional and creative approaches in different geographies, at different scales, and with individual and coordinated activities adding up to be greater than the sum of their parts.
We have seen these netcentric strategies work on issues ranging from childhood obesity to clean air, and from fracking to leadership development. But don’t just take our word for it: check out our case studies for insights into the power of leveraging strong networks to create lasting change, and hear from our clients on how netcentric strategies have contributed to their movement.