After the groundwork for the network is established during the Network Action Phase, the Netcentric Campaigns team works alongside our clients to scale up engagement and begin to achieve advocacy victories.

As the mobilization moves forward, people will begin to engage with the advocacy network in powerful ways. There will be an increased capacity of network participants to pursue advocacy, and an increase in public engagement on advocacy campaigns. The Network Mobilization phase also will be more data sharing opportunities across participating groups and the groups’ abilities to learn from their activities online. There also will be a heightened tempo of email communications between the groups taking part in the network and online audiences. But most importantly, the leaders, organizations and grassroots advocates who join the network will be connected, allowing for new, cohesive strategies that will help drive change.

The Network Mobilization sees the network dramatically growing in a quick and efficient manner, allowing leaders to achieve key goals and policy priorities. Our goal is not to run a network forever, but rather build and empower it — then hand over operations to the advocacy leaders who can make the biggest impact.

Lasting about two years, the mobilization sees our team helping our clients and movement leaders develop the skills and embrace the vision to successfully run the network. We work with them to develop a long-term management and sustainability plan so the network develops the resilience to work successfully time and time again.

The purpose is to empower and leverage a network of new and existing players by:

  • Connecting key targeted leaders together with the level of advocacy capacity needed to align and coordinate successful campaign and organizing;

  • Driving new supporters to support the actions of the network via movement building efforts;

  • Driving new contacts and services generated via local and state movement building to engage in campaign efforts.

The Network Mobilization phase will empower an advocacy movement that will be equipped to succeed – and the leaders in the movement will be better equipped in their efforts to create positive change.

Want to find out more? Contact Horacio Carreno-Garcia at