It’s a double-win for the leader. Not only has he or she garnered additional support for the campaign, new people are recruited to join their organization and take part in future efforts.
Email lists aren’t the only shared resource that can benefit leaders. PreventObesity.net offers its leaders access to a variety of different services, including blogger outreach, cell phone tools and webinar hosting. These tech-savvy tools can be highly effective for advocacy, but like building and maintaining email lists, they can be pricey for groups to have on their own.
But when organizations are part of an advocacy network like PreventObesity.net, they can share those resources. For example, PreventObesity.net Leaders often use webinar hosting to promote a current event or important research that they’ve just released. Other leaders take part in the webinar, making connections across the field while learning about something that could help their advocacy.
It’s another win-win. One leader can use an effective digital platform at no-cost to them, and others in the field tap into the network in a new way.